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16

Apr

Sharing Your Research Beyond Academia – with a Special Focus on the Media

16 April 2026 10:00 to 17 April 2026 15:00 | Workshop
Photo of a microphone.

Are you researching a topic that is often in demand by the media – or one you believe should attract media interest? This short training course is designed for researchers who want to practice presenting their work in a popular science format. While the focus is on reaching out via the media, the skills you develop will also be useful in other public outreach contexts.

The training consists of two parts: a joint morning session with a lecture and practical exercises, followed by individual on-camera interview training in small groups.

Part 1 – April 16, 10:00–12:00
A lecture on public outreach with exercises 

  • Lund University in the media
  • How to reach out – in the media and beyond
  • Crafting your message – elevator pitch exercise
  • Laws, regulations, and LU guidelines for research communication
  • News value and a checklist for before, during, and after media contact
  • Support available at LU

Part 2 – April 16 (afternoon) or April 17 (morning or afternoon)
Time required: approx. 2 hours

Interview training

  • Tailor-made interview training, presenting your research topic in small groups (4–5 participants)
  • Conducted in English or Swedish, depending on participants’ preferences
  • Individual feedback and tips on your performance

Course leaders:
Ulrika Oredsson – Research communicator with many years of experience in press and media at LU
Lotte Billing – International Press Officer, with many years of experience in working with international media, as a journalist and as a press officer
Amanda Lindström – Research communicator at LU and former radio journalist
Hanna Linder – Film producer at LU with extensive experience from Swedish television

When: 

Part1. A lecture on public outreach with exercises: 16th April 10–12

Part 2. Interview training: 16th April 13–15 or 17th April 10–12 or 13–15

Where: Sektion Kommunikation, Botaniska museet, sal 210

Please note that places are limited.
To register, please contact Ulrika [dot] oredsson [at] kommunikation [dot] lu [dot] se (Ulrika[dot]oredsson[at]kommunikation[dot]lu[dot]se)

 

About the event

Location:

Botaniska museet mötesrum 210, Östra Vallgatan 18, Lund

Language:

in English

Contact:

Ulrika [dot] Oredsson [at] kommunikation [dot] lu [dot] se